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I’m a digital product designer with a strong visual design background and many years of experience working for companies and organizations both big and small in pretty much every vertical — finance, life science, media/tech, and non-profits. I’ve spent time at global consulting firms like PwC; in-house product teams like Yahoo; and design agencies working with forward-thinking clients like the World Wildlife Fund as well as clients in emerging technologies like 10x Genomics and Bio-Rad Laboratories.

When I think about the future, I’m optimistic about a lot of the innovations we create. I believe in building things that better our society and create equal opportunities for everyone.

I stepped away from design work for a while to focus on motherhood, came back to it because it was calling me and found that I still love it after all this time. I don’t think a lot of people can say that about what they choose to call “work”, so I count myself as really lucky. 

I’m a bay area native. When the laptop gets shut down, I enjoy getting outdoors as much as possible with my husband and kids. Being in nature helps me to reset; turn down the noise when my mind feels cluttered; and tune into the basics in life.

I am innately creative but rooted in a background study of economics, so I’m one of those outliers who is artsy and analytical at the same time. It’s the yin-yang relationship between my left and right brain. 

I hope to never stop learning and growing. 🌱

 

 

Bio-Rad Laboratories for DCA

Using AR to visualize a scaled ddPCR system in working lab spaces

Collaborated with an interdisciplinary team of 3D Modelers, Animators, Product Marketing, and Engineering to create a way for life science researchers to visualize Bio-Rad’s QX ONE system on a working lab bench and demonstrate its capabilities.

Read the case study

AR, UX/UI, Prototyping, adaptive design, native app

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10x Genomics for DCA

Exploring the power of automated single cell sequencing in a virtual lab

Worked with a multidisciplinary team of Video Editors, Animators, Product Management, Product Marketing, Brand Marketing, and Engineering to design a virtual lab for 10x Genomic’s Chromium Connect system. When COVID-19 hit, 10x Genomics needed a way for its global sales team to quickly get back out there and demo its product remotely. We worked under intense timelines during a 6-week sprint to ideate, build, test, and launch this interactive demo.

UI, Prototyping, Visual Design

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World Wildlife Fund Canada for WANDR Studio

Advocacy for wildlife and habitat conservation in the face of climate change

Remapped the information architecture and interaction design for a site of 200+ pages. Led the World Wildlife Fund Canada’s website through a major site overhaul to give visibility to its treasure trove of conservation research and analysis content and increase conversion of readership to donations.

Information DESIGN, UX, responsive design

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SilkRoll

Improving fashion exchange engagement through onboarding flow redesign

Performed a full UX deep dive to reconfigure SilkRoll’s onboarding flow. Our team discovered that it’s best to trade quantity of subscribers for qualified ones upfront for this circular fashion site.

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UX/UI, Prototyping, responsive design

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Accenture/School of AI

Using wearables for early detection of respiratory diseases

Won third place in a 24-hour hackathon for our team’s proof of concept: “Deep learning of respiratory sounds for the detection of disease”. We hypothesized that machine learning of visualizations of respiratory sound waves captured by wearable devices could save lives when used to predict grave respiratory illnesses early on.

Read the case study

PROOF OF Concept, Experimental

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Travel photography

cul·ture

/ˈkəlCHər/

noun

the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

verb

maintain (tissue cells, bacteria, etc.) in conditions suitable for growth.